who we are

Let's do GUUD together

GUUD Property was established in 2019 with a mission to simplify the lives of property owners, take the stress out of managing multiple homes, and provide a high-value service that placed convenience as its core and Prime Property Management at the highest quality. Additionally, our professional team has the expertise and know-how to bring luxurious services to compliment property management. Therefore, we offer a highly personalised service for all our clients’ property needs.

“I’ve been a landlord, homeowner and tenant three times over. I know what GUUD service is and I intend to bring back to the industry the lost standards of respect, reliability, honesty, trust, professionalism and most importantly of all GUUD clear communication.”











The GUUD story

Charlene dedicated the first 15 years working for the Ministry of Justice but always had a passion for architecture and interior design. After raising four children and selling off her property portfolio post lockdown. The Guud co was founded to restore a service in the property industry that appears to have been lost to the average estate agent.

Now with over 10 years in agency; Charlene’s reputation in the industry is undisputed. Our business has been built on the back of our clients’ respect for her integrity and straightforward approach to everything we do as a brand.

As a mum of four children and a portfolio of six HMO’s I found myself working tirelessly in the run up to the pandemic. Only during this lockdown did I decide to work smarter and not harder. Selling our family home to move to the countryside I found myself in a broken chain of sales. That’s when I decided to rent a home until the industry settled again. What I discovered was the astonishing poor service, lack of communication, dishonesty and just very little empathy to an already stressful situation. Post covid; businesses have folded by 23% in 2021 Causing owners to sell their homes and move into the rental market. This has increased the demand for short term lets to 140% and long term lets to 38% compared to the year before. Rents have risen by 22% year on year according to The Guardian.

Our mission is simple: to provide a unique service where all others attempt and fail

Providing a unique service

Professionally managed properties have become the preferred choice for discerning landlords and tenants in an increasingly competitive market place. Our mission is simple: we provide a unique service where others attempt but fail.

No two assets, clients or tenants are the same—that’s why we offer tailored property management solutions to meet your unique needs, throughout the property lifecycle and across all asset classes.

We look forward to working with you to understand how we can elevate your assets.

  • Property inspections
  • Rent collections
  • Design consultancy and mobilisation
  • Home staging
  • Project management
  • Furniture packs
  • Host services
  • Experience services
  • Health & Safety
  • Insurance
  • Asset consultancy
  • Reporting
  • Risk management
  • Service charge management
  • Fire consultancy
  • Holiday lettings
  • Transition services
  • Utilities
The GUUD team are genuinely passionate about taking care of people’s investments, they understand how to make the entire process seamless and stress free. I’ve had countless issues with agents in the past but since working with GUUD in 2020 they have restored my faith in continuing to let out our beloved Manor House and cottages across the Chilterns. MRS PANDORA, CAPE TOWN